Why do we even post in the first place? Is it just to have something out there or is there some sort of strategy behind the marketing that your doing?
When we work with our clients, we really want to focus on 3 THINGS.
- Lead Generation
- Lead Nurture
- Lead Capture
If your current content strategy does not include this then you may want to consider upgrading your posts.
Authenticity is about how you handle your business, how you build connections with real human beings. You can’t post a meme and think the leads are going to start lining up. Focus on the 3 items above and then start to monitor your success rates.
This post was written by a human (obviously 🙄, lol).
